The struggle against coronavirus is a struggle against the chronic undervaluing of workers in the care sector, both materially and symbolically. Emotional labor has never had the value attached to it that it should have. The jobs that women have traditionally undertaken have not had their importance recognized.
It appeals to the white British exceptionalist world view that is more likely to be older, more overweight, unhealthy and in more dangerous jobs than the average. As with Trump’s voters they’ve opted for a reactionary, nationalist reponse to what’s happening in the world which is actively putting their own lives at risk. It’s an ideological choice which requires an explicit refusal to consider the consequences.