It appeals to the white British exceptionalist world view that is more likely to be older, more overweight, unhealthy and in more dangerous jobs than the average. As with Trump’s voters they’ve opted for a reactionary, nationalist reponse to what’s happening in the world which is actively putting their own lives at risk. It’s an ideological choice which requires an explicit refusal to consider the consequences.
When women enter the capitalist labour market for the first time, they often enter it doing those tasks that are done at home and which are seen as women’s traditional labour; this, of course, is viewed as unskilled and hence earns low pay. Entering the labour market does not eliminate women’s primary responsibility for those tasks at home; what happens is that their exploitation in the labour market is then added to their oppression at home.